Off The Grid

Reduce Your Screen Time

Rebrand and Campaign

Insight

Young adults tend to spend too much time on their phones causing them to have less energy, focus, and social skills.

Concept

With this campaign, we will introduce and position OTG as the best and most fun way for young adults to "disable" their lack of energy, focus, and social skills by incentivizing them to go to phone-free events— in other words, become OTG-ers.

OTG

Off The Grid—or OTG—is an event start-up that hosts phone-free experiences. It invites people to unplug, disconnect from technology, and immerse themselves in authentic human interaction.