Suntory

Feel 100% with 0%

Campaign

Insight

Sober-curious young adults don't want to feel like they're missing out on the fun when going out.

Concept

On The Rocks' new mocktail line is the same as its cocktail counterparts, just as much fun but none of the alcohol. These OTR mocktails want to help sober-curious adults discover other ways they can enjoy their night out without alcohol.